Case Study 02 · The Challenge
Oxford Online Pharmacy
One of the UK's largest and fastest growing online pharmacies — rich data sitting in silos across finance, clinical, customer service and marketing systems, and a board demanding data-backed decisions.
+55%
YoY revenue growth
Manual → Automated
board-ready reporting
4 depts, 1 source
of truth across the business
The situation
A scaling business can't run on gut feel
Oxford Online Pharmacy is one of the UK's largest and fastest-growing online pharmacies. By 2025 the business was in a period of significant growth, with complex data flowing across systems serving finance, clinical, customer service and marketing — and growing demands from the board for data-backed numbers to drive the business forward.
The raw material was all there. But the data sat idle in databases, untouched — people couldn't access it, and nobody could see how the business was really performing.
01
Data sitting idle
Information was collected but locked away — teams had no access to the insights they needed.
02
Fragmented systems
Finance, clinical, customer service and marketing each ran on separate data sources with no single view.
03
Flying blind
No visibility on performance, customer behaviour, or the impact of business decisions on sales.
What Shere delivered
Every department, working from the same truth
- Gave teams their time backStreamlined the data estate and automated reporting and extraction — manual, error-prone processes replaced with branded, board-ready outputs.
- Removed growth bottlenecksIdentified blockers within the business and brought them to light, so they were eliminated at speed.
- Proved what was workingBuilt systems to track the performance of new implementations with a high degree of accuracy — a 360° view of performance.
- Lifted conversion across the funnelEnd-to-end visibility into every customer let the business eliminate drop-off points and boost journey conversion — deepening existing relationships and winning new customers.
- Aligned every departmentFor the first time ever, every department worked in sync — all with access to the same data, pulling toward a common goal: growing the business.
The outcome
Growth at pace, backed by numbers
Previously flying blind with no data visibility, the business now has the insights to make faster, more accurate decisions — fuelling 55% year-on-year revenue growth. The work was delivered alongside a growing in-house team, facilitating a period of significant growth.
When Shere began working with us in September 2025, Oxford Online Pharmacy was in a period of significant growth, and our reporting infrastructure needed to keep pace. We had complex data across multiple systems, and the challenge was turning that into something the board, clinical team, and commercial leads could actually use. Shere automated large parts of our financial and operational reporting — saving considerable time each month and dramatically improving accuracy. What had been a manual, error-prone process became something I could rely on: branded, consistent, and ready for board-level scrutiny. The impact has been immeasurable — faster reporting cycles, better-informed board discussions, and efficiency that simply wasn't there before. Shere has been an exceptional partner, and I would recommend them without hesitation to any business looking to elevate their data and reporting capability.